This course aims for a critical practice of fashion communication. It relies on the principle of “learning by doing”: learning how to communicate fashion through writing, photography, film, digital and new media, exhibition curation, styling and performances. Training multi-skilled, innovative and critical fashion communicators of the twenty-first century but also professionals interested in questions of global fashion communication is the objective in response to the heterogenous and transitory professional field of fashion. Together, we will investigate the new conventions and challenges, processes and practices of twenty-first century media through lectures and workshops, presentations and projects, and the direct involvement with AUP ASM. The class will experientially explore different ways of communication fashion through writing (journalistic, academic, commercial, advertorial, informational), visual (photography, drawing, film, video, and television), material (styling and curating fashion- performative: fashion performance, dance), digital (digital media such as blogs and Instagram accounts, video, virtual reality, online fashion resources, virtual and 3D fashion shows).
At the end of the class, each student will have achieved a multimedia project on a specific topic of their choice made of a text, a film, a podcast, a photo... Each class will be part of the overall project.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | M-017 |
Friday | 10:35 | 11:55 | M-017 |
This theory/practice hybrid course will enable students to build a foundation of practical digital skills while critically exploring how they are implemented. Students will develop competence with a selection of data tools and be prepared for greater digital literacy. In parallel, the use of these digital tools will be problematized in relation to recent cultural, economic and political transformations.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-704 |
Friday | 13:45 | 15:05 | Q-704 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:25 | Q-A101 |
Friday | 15:20 | 21:25 | Q-A101 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:25 | Q-A101 |
Friday | 15:20 | 21:25 | Q-A101 |
The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces."
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 15:20 | 16:40 | Q-509 |
Thursday | 15:20 | 16:40 | Q-509 |
This course examines the dynamics of the global media system. Students will gain a critical awareness of how international flows of information, entertainment and lifestyle values play a powerful role in shaping cultural and political realities. The concept of "soft power" is key in examining the influence of Western pop culture, whether as "imperialism" or as "globalization". The course examines soft power in various forms: Hollywood movies, television series, pop music, Disney cartoons, fast food such as Coca-Cola and McDonalds, and social media networks such as Facebook, Twitter and YouTube. The course also analyzes the influence of non-Anglo-American pop culture — from Turkish soap operas to Latin American "telenovelas".
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | SD-3 |
Friday | 12:10 | 13:30 | SD-3 |
CM 5049 examines branding decisions and tactics used in strategic decision making.Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy.It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis.It is complemented by a series of guest lectures by leading branding executives explaining real-life cases.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 16:55 | 19:50 | Q-704 |
This course explores the power of visual forms of media and communication in forming and transforming our world and society. Through a transcultural survey of materials, contexts and theories, students will learn to study the visual as a place where meanings are created and contested, and understand how culture, ideology, and social norms and values can be conveyed through images. We will engage film, photography, museum exhibitions, advertisement, news reports, and consider the transformation of these media in a globalized digital environment. The rising power of digital vernacular images – images made by ordinary people in ordinary situations – is one of the subjects to be considered. We will address the impact of social media on the redefinition of community and identity, and on the transformation of politics and branding. Ultimately, students will deploy “tactics for studying the functions of a world addressed through pictures, images, and visualizations”. They will learn how visual theories extend across cultures, how visual practices shape the physical and cultural conditions of vision, and how visual media impacts our identity and environment in fundamental ways.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | PL-5 |
Thursday | 13:45 | 15:05 | PL-5 |
Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | C-505 |
Friday | 09:00 | 10:20 | C-505 |
Public relations (PR) is now an integral part of everyday life. From politicians to playgroups, it is an important tool that can mean the difference between success and failure of a project or product. Effective PR is a key requirement of most companies and organisations and this course is designed to provide students with the necessary background knowledge to allow them to begin a career in this area and/or to improve their general business communication skills. The course outlines different types, practices, and principles of public relations. It looks at key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 19:50 | Q-A101 |