Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-104 |
Thursday | 16:55 | 18:15 | C-104 |
This course looks at how culture promotes connections between humans, their landscapes and ecosystems. We will be discussing the different ways humans use, interact, engage and manipulate the natural world that surrounds them. Central to an understanding of this relationship is the meaning people give to the concept of nature. This course will explore the leaning attributed to nature across different cultural contexts and religious traditions.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | C-102 |
Friday | 12:10 | 13:30 | C-102 |
Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
This course is designed for students working in the journalism workshops – magazine, online news, video production. The student will work in one of the journalism workshops under the guidance of a faculty member. The student will be actively engaged in the newsroom activities for the workshop selected. The faculty member will mentor, monitor and evaluate participation and work produced.
Surveys major areas of research about Media and War. Students are introduced to the following topics: aesthetics of war in film, news, TV, and print media and resulting construction of national and historical memory; close relationship of media entertainment technologies to practices of war; and mediation of war in relation to trends in globalization, empire, and international politics.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 15:20 | 16:40 | Q-704 |
Thursday | 15:20 | 16:40 | Q-704 |
This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-A101 |
Friday | 13:45 | 15:05 | Q-A101 |
Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 12:10 | 15:05 | Q-A101 |
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | G-L22 |
Thursday | 09:00 | 10:20 | G-L22 |
This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | Q-704 |
Friday | 09:00 | 10:20 | Q-704 |